What better way to wrap up the past year than with our all-knowing, woman-with-her-nose-to-the-ground regarding all things beauty, home and loveliness? Our Cost Cutting Cutie will be here every day this week as we ring in 2011. Check for her insightful tips, particularly now that you’ve bought a little something special for everyone, isn’t it time for Y-O-U?

Brand: Maybelline
Product: Instant Age Rewind Foundation

I just turned thirty-five, and according to every skin care and cosmetics company out there I must not only start a ridiculous twelve-step skin care regime, I must also start investing in makeup for “mature skin”. All signs of age must be reversed, defied, rewound, erased, etc. etc. Who wants to age gracefully when you can wage outright war on your aging skin.

On impulse last week, I picked up a bottle of Maybelline’s Instant Age Rewind foundation. Maybelline claims it’s Goji berry and caffeine improves skin’s condition and evens skin tone. I’m not sure that it made my skin any firmer, but it did even out my skin tone. It covered well, and lasted throughout the day. It glided over my pores and made them less visible. It did
not irritate my dry sensitive skin, nor did it emphasize the dry patches near my nose. The finish was not quite dewy and not quite matte, and it did not feel at all like a mask.

My main gripe is simply that the color I selected, Classic Ivory was a tad too dark. I think I could achieve the perfect shade by mixing that shade with the next lightest shade, but at almost $9 for a 1 ounce a bottle, I’m just not going to do that.

BTW, What Not to Wear tells me I need to stop wearing mini-skirts. I’m not
going to do that either.

Cut Costs Cuties!
Gemma