Boutiques from London’s Newburgh Quarter swap places with Lower East Side shops
A transatlantic experience linking two like-minded destinations: London’s Newburgh Quarter and New York’s Lower East Side. The ‘Wish You Were’ swap is about an exchange of cultures, lifestyles, and attitudes.
From August 20th to September 13th a celebrated slice of London will descend on New York’s Lower East Side, followed in October by a reciprocal visit to the Newburgh Quarter featuring Big Apple’s best. This is a unique event with an exchange of 30 independent boutiques reflecting signature trends in the form of fashion, accessories and lifestyle elements set within exciting ‘popup’ shops. All designers taking part in this project will be completely new to each city, bringing an element of welcome surprise emphasizing each other’s desirable design diversity. The Newburgh Quarter and Lower East Side have, for several decades, been renowned for their individual styles – edgy, vibrant, fun and punchy, also in their own way, iconically metropolitan.
Upcoming Events: Today & Saturday
Thursday August, 20: ‘Wish You Were Here’ MVP/Where Concierge Event
Time: 7pm-10pm
Location: ‘Wish You Were Here’ Pop-up @ 186 Orchard St. -&- Above Allen @ Thompson LES
Private event open to all concierges – Please RSVP to: WYWHSwap@PitchControlPr.com, subject: MVP/Where Concierge Event
Saturday August, 22: ‘Wish You Were Here’ Launch
Time: 12pm-2pm
Location: 186 Orchard Street, Lower East Side
The official opening of the ‘Wish You Were Here’ LES pop-up – the weekend celebration will include a Taste of London, late night shopping,pedestrian walks, plus more surprises to come!
We are most definitely checking this out.
