Liberty of London
Products: Fashion and Housewares
Luxury accessories house, Liberty of London, has launched a line for Target which showcases their iconic garden party floral designs. Stop into Target and you’ll see their perky prints on everything from toddler dresses to bicycles. Some of the offerings are seriously cute (rain boots for little girls), some are whimsical (the bicycles), and others are fairly chic (dinnerware and dinning chairs). Unfortunately, much of the line, including the women’s dresses and bedding are of poor quality and are simply sad looking.
Skip the women’s dresses. I can’t imagine any woman NOT looking like a wilting bulb in a murky vase while wearing these hideous designs. The dresses may have been salvageable had they been made of a natural fiber, like cotton. Instead, they are made of some cheap man-made blend which I could not bring myself to even touch! Even at about $30, these dresses are no bargain.
If you’re looking to inject a little whimsy into your home decor, take a look at Liberty’s adorable picture frames and throw pillows. Perhaps even consider their dinnerware or serving pieces. Steer clear of the bedding which is obviously as cheaply made as the women’s dresses. Looking for a cruising bike for your summer home? Liberty’s versions will have you stopping traffic. So cute you could even hang it on your wall Seinfeld style.
It’s a shame that Liberty didn’t step up their women’s line. What could have been a triumph for the company (Spring just screams for floral prints, does it not?), registers only a shrug of the shoulders and a mumbled, “It’s okay, I guess”. I don’t know a thing about production, labor and overhead costs, but I can’t help but feel that these dresses would have been richer looking if they were cotton. I think they could have even charged a bit more for cotton versions, and they would have sold like hot cakes. Mark my words. Target will be giving these soup sandwiches away by season’s end.
Cut Cost Cuties!
Gemma
