Reem Acra focused on her fans for this collection. By opting out of a runway show during NYFW10 and choosing a video format, Acra was able to get the message directly to the consumer via the web.
“I have a much wider audience out there than the ones who can come and see a show,” Acra explained earlier this week at the video shoot. “I want my design statement to reach them as well.”
There remains to be a bit of controversy as more designers either opt out of the standard runway platform or as they bring high tech to the runway. In both cases, the consumer is getting closer and closer to this exclusive world that is NYFW.
Take a peek at the Reem Acra film here.
Tonight’s show…another one who doesn’t play by the rules, Pamela Ptak. We can’t wait!
Happy Friday to all!
